The right story highlight content game plan will be different for everyone (since each account’s audience has their own unique interests) but here are some general strategies and examples from some of the Instagram accounts out there who are killing it when it comes to story highlights. If following your account to see your day to day content is like buying your book, the story highlights (your bio and your grid visuals) are your cover. The best way to think about how you create and select your story highlight content is to see it as a way to show others why your account is unique compared to other similar ones and how it brings people who follow it joy and value, every day. So, how do you make the most out of Story Highlights? And don’t forget, the more clearly you can differentiate your account when people first discover you, the faster you’ll grow and the higher your engagement will be (here’s an article that’ll show you why your Instagram account won’t grow without differentiation). In a time when the Instagram landscape feels so saturated, having the option to tell an awesome story that shows people what you’re all about through your story highlights can be a big differentiator for anyone who knows how to communicate effectively through this new format. The placement of story highlights (right above your photo grid) now allows you to go beyond the 150 of character limit of your bio to show people what your account is all about and why it’s worth a “Follow”. Second, it allows you to go beyond 150 characters to show people what your account is all about □□ If you’re not there yet, here are a couple of articles about how to grow your Instagram, how to do sponsored posts, how to do Instagram story ads, and how to automate Instagram interactions that’ll help you get there faster. PS - you can access this feature only if you have 10K or more followers. This is the most valuable perk of story highlights because unlike the past in which you were only allowed one link in your bio, you can now direct your followers to any number of external pages like your website, an event, your Youtube channel, etc, through one quick and simple tap (or swipe up). It might help save you a whole bunch of time and energy. The swipe up feature in stories, which allows viewers to access any URL by swiping up, in combination with this new story highlights functionality basically gives you the ability to have unlimited links in your bio.ītw, have you every asked yourself if your Instagram is actually even worth growing? If not, you should. First, it gives the ability to have unlimited links in your bio □□ This is a big departure from the traditional 24-hour lifetime format we’ve seen from stories in the past and it’s an especially powerful one because it allows you to move past two restrictions many of us considered the most limiting for our business accounts. Highlights stay on your profile until you remove them, and you can have as many highlights as you’d like.” Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. From there, you can choose any stories from your archive, select a cover for your highlight and give it a name. To create a highlight, tap the “New” circle at the far left. Instagram describes the feature as: “Stories Highlights appear in a new section on your profile below your bio.
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